Marketing Services

Why would you go for online marketing over regular marketing media?

One of the biggest benefits is het low cost and high return. Online marketing is just a fraction of the cost of conventional advertising campaigns. When investing in newspaper or radio commercials it is very hard to reach areas where those papers or stations aren’t published and these campaigns are very local. Internet marketing, on the other hand, gives you the potential to grow on an international scale plus it is very easy to monitor the efficiency of the campaign you are running.

Why is it so important to rank wel on search engines like google?

Search engines are powerful tools to help potential customers find your business on the web. It is therefore very important you are present in the index of the major search engines. We can help you achieve that thanks to our extended portfolio and years of experience in several assets of the world wide web.

Even if you are already on the front page on the search results it can be very useful to invest in a SEO campaign.

Using special tools to monitor eye-movement we can spot the ‘hotzones’ generating most clicks and actual web visits, red being the highest density. It is obvious you are better of being in the red zone rather than a blue zone on the bottom.

Contact our experts and we will review your website and help you set up the campaign that suits your business best.

What is the big difference between SEO, SEA and SEM?

There are three main types of campaignes: Search Engine Optimization (short. SEO), Search Engine Marketing (short. SEM) and Search Engine Advertising (SEA).

In general all three serve the same purpose. Generate more traffic and attracting potential clients. The key differences between these can be easily defined using the image below.

Search Engine Advertising gives you the opportunity to advertise on search engines or websites which are related to your business or website. The costs of the campaign are based per click and these campaigns are very effective to generate traffic in a very short period of time. The major benefit of this type is that you can get very good results in a very short period of time.

Search Engine Optimization is a great way to get long term results. You won’t get results as quickly as with a SEA campaign but in the long run it will be more effective and cost efficient.

Search Engine Marketing can be best described as a combination of search engine advertising and search engine marketing. If you want to get started as soon as possible but you also want long term results this is probably the best way to do so. We will review your project and manage the perfect balance between a SEO and SEA campaign based on your needs and budget.